Future-ready sales management
We help clients reimagine customer experience in B2B sales by delivering digital-first experiences at all stages of the customer journey including lead generation, qualification, conversion, and sales acceleration. We provide a specialized suite of services and solutions that give clients the insights they need to increase sales to the SMB market.
Sales culture transformation
We combine consultancy, digital tools, analytics, and managed services to build world-class omni-channel salesforces supported by integrated, cross-functional teams. Our sales culture transformation services give sales teams more time to sell and increase focus on value-added activities – boosting revenue and profit contribution. We bring the joy of selling back to sales teams.
Data-led connected experience that measures customer experience, sales experience, complexity, and risk across the revenue cycle to create an aggregate customer health score. Creating o2c capabilities help CSOs solve prob for customer but also through digital analytics offers how do we optimize.
Revenue management solutions
Channel, customer, and consumer dynamics and insights
We provide fact-based insights and driver analytics to help understand the drivers for more profitable growth at channel, customer, and geographic levels along with performance dashboards and demand forecasting services.
Portfolio and assortment optimization
We help clients develop the operational and analytical capabilities to determine the role and growth intent of each category or product in their portfolio, the incrementality of each, where gaps exist, and the investments required to optimize performance. We also determine the optimal assortment for each channel and/or account to optimize in-market performance and minimize supply chain complexity.
Price and promotion management
We help clients develop the operational and analytical capabilities to determine the optimal price/mix or price architecture to bring to each channel or account, the associate distributor/wholesaler pricing, and the optimal promotional plans to execute at a channel and account level to optimize trade investment for topline revenue and profit margin growth.
Trade terms, deductions, chargebacks, and settlement performance management
Our traditional and value-based commercial models to deliver our capabilities and services help clients find the optimal trade terms for both growth and efficiencies, monitor and manage customer conditionality, and eliminate sales leakage.
Gross to net revenue data hygiene
Our cascading dashboards simplify the number of trade investment buckets (contra-revenue accounts), establish the booking criteria for each investment account, and monitor and manage the data accuracy of the gross to net revenue equation with complete transparency and visibility.
These solutions identify customers with a high probability of conversion, upsell, and cross-sell and deploy the marketing tactics required to win and retain them - all while optimizing marketing return on investment and media mix. Our solutions cover data enrichment, data visualization, multi-touch attribution, advanced forecasting, machine-learning powered prioritization, campaign management and impact, and marketing mix modelling for scenario planning.
Our marketing operations and analytics managed services span B2B, B2SMB, and B2C programmatic media operations, media channel performance, causal analytics, and social media management. We have industry specific solutions for consumer goods, retail, insurance, semiconductors, high-tech SaaS providers, electronics, and life sciences, and health.
Marketing technology and data enablement
Our services span MarTech implementations with a focus on data cataloging and lineage, data lake maintenance, marketing resource management, and account-based marketing solutions. We help companies find more, win more, and keep more sales to maximize topline marketing impact and ROI.
We use customer journey mapping to connect your commerce strategy and vision for a better customer journey. We integrate new tech with existing systems to enrich customer relationships, differentiate brands, and drive customer loyalty.
Awards and accolades
Voice of the customer - Top 10 Employee Experience Services
EVEREST GROUP PEAK MATRIX
Advanced Analytics and Insight Services for Sales and Marketing Services
Horizon 3 Market Leader
Digital Marketing & Sales Service Providers
We help some of the world's largest organizations build world-class digital marketing, future-ready sales, revenue management, and customer success strategies. We focus on driving experience and growth for fortune 500 clients with over 7000+ delivery professionals across 78 global locations.
increase in marketing spend ROI
~ 10 %
~ 8 %
gross margin increase
+ 85 %
consistent CSat results
With connected planning, Anaplan and Genpact help clients develop intelligent insights and improve strategic decisions.
Transform customer service operations with order automation solutions.
Genpact is a Microsoft Gold Partner and global provider of intelligent BPM software.
How we think
- Customer and employee experience