All services

Digital marketing, sales, revenue management, and commercial operations

Greater customer loyalty balanced with sustainable, profitable growth.

Our solutions

Our sales and commercial services and solutions are proven to increase top-line volume, market share, revenue contribution, and profit contribution while reducing revenue leakage and customer attrition. We differentiate by creating unique customer and employee experiences using digital technologies, data-driven insights, advanced analytics, and advisory and managed services.

Future-ready sales management

We boost collaboration between marketing, sales, and operations to improve the sales process and drive revenue growth. Our focus on insights-driven selling across the revenue cycle delivers personalized customer experiences using digital technologies, data-driven insights, advanced analytics, and advisory and managed services.

Inside sales

We help clients reimagine customer experience in B2B sales by delivering digital-first experiences at all stages of the customer journey including lead generation, qualification, conversion, and sales acceleration. We provide a specialized suite of services and solutions that give clients the insights they need to increase sales to the SMB market.

BOOST SALES TO SMBs

Sales culture transformation

We combine consultancy, digital tools, analytics, and managed services to build world-class omni-channel salesforces supported by integrated, cross-functional teams. Our sales culture transformation services give sales teams more time to sell and increase focus on value-added activities – boosting revenue and profit contribution. We bring the joy of selling back to sales teams.

BOOST SALES FORCE RESULTS

Growth Assist

An end-to-end data and analytics solution that uses a data-to-insights-to-action strategy across the sales process to drive revenue growth.

REIMAGINE ORDER MANAGEMENT

Customer success

We boost customer retention with a 360° view of customer service to identify and resolve problems before they impact customer satisfaction and analytics to measure channel effectiveness.

B2B customer service

We embed experience into customer service by connecting the front, middle, and back office to simplify the find-buy-use-support customer journey.

UPGRADE YOUR CUSTOMER SERVICE

Renewals and customer success management

We use analytics to identify customers at risk of churn and key moments of truth to ensure you retain every possible customer.

FIND OUT HOW

Customer experience

Data-led connected experience that measures customer experience, sales experience, complexity, and risk across the revenue cycle to create an aggregate customer health score. Creating o2c capabilities help CSOs solve prob for customer but also through digital analytics offers how do we optimize.

BUILD A BETTER CUSTOMER EXPERIENCE

Revenue management solutions

We provide advisory, data and technology, analytics, managed services, co-sourcing, and outsourcing services to balance growth across volume and share, revenue contribution, and associated profit contribution.

Channel, customer, and consumer dynamics and insights

We provide fact-based insights and driver analytics to help understand the drivers for more profitable growth at channel, customer, and geographic levels along with performance dashboards and demand forecasting services.

Portfolio and assortment optimization

We help clients develop the operational and analytical capabilities to determine the role and growth intent of each category or product in their portfolio, the incrementality of each, where gaps exist, and the investments required to optimize performance. We also determine the optimal assortment for each channel and/or account to optimize in-market performance and minimize supply chain complexity.

Price and promotion management

We help clients develop the operational and analytical capabilities to determine the optimal price/mix or price architecture to bring to each channel or account, the associate distributor/wholesaler pricing, and the optimal promotional plans to execute at a channel and account level to optimize trade investment for topline revenue and profit margin growth.

OPTIMIZE TRADE PROMOTIONS

Trade terms, deductions, chargebacks, and settlement performance management

Our traditional and value-based commercial models to deliver our capabilities and services help clients find the optimal trade terms for both growth and efficiencies, monitor and manage customer conditionality, and eliminate sales leakage.

TRANSFORM REVENUE RECOVERY

Gross to net revenue data hygiene

Our cascading dashboards simplify the number of trade investment buckets (contra-revenue accounts), establish the booking criteria for each investment account, and monitor and manage the data accuracy of the gross to net revenue equation with complete transparency and visibility.

Digital marketing

We deliver unique customer value-propositions and journeys that create client differentiation and conversion. Our work is underpinned by data, analytics, and an ecosystem of AI-driven MarTech partners. Ultimately, we help our clients maximize customer lifetime value.

Marketing analytics

These solutions identify customers with a high probability of conversion, upsell, and cross-sell and deploy the marketing tactics required to win and retain them - all while optimizing marketing return on investment and media mix. Our solutions cover data enrichment, data visualization, multi-touch attribution, advanced forecasting, machine-learning powered prioritization, campaign management and impact, and marketing mix modelling for scenario planning.

Marketing operations

Our marketing operations and analytics managed services span B2B, B2SMB, and B2C programmatic media operations, media channel performance, causal analytics, and social media management. We have industry specific solutions for consumer goods, retail, insurance, semiconductors, high-tech SaaS providers, electronics, and life sciences, and health.

Marketing technology and data enablement

Our services span MarTech implementations with a focus on data cataloging and lineage, data lake maintenance, marketing resource management, and account-based marketing solutions. We help companies find more, win more, and keep more sales to maximize topline marketing impact and ROI.

Human-centered experience

We use customer journey mapping to connect your commerce strategy and vision for a better customer journey. We integrate new tech with existing systems to enrich customer relationships, differentiate brands, and drive customer loyalty.

Awards and accolades

HFS

#1

Voice of the customer - Top 10 Employee Experience Services

2022

EVEREST GROUP PEAK MATRIX

Leader

Advanced Analytics and Insight Services for Sales and Marketing Services

2022

IDC

Major Player

Marketscape Worldwide Life Sciences Sales and Marketing IT Outsourcing Services

2022

Why Genpact

We help some of the world's largest organizations build world-class digital marketing, future-ready sales, revenue management, and customer success strategies. We focus on driving experience and growth for fortune 500 clients with over 7000+ delivery professionals across 78 global locations.

"Genpact helps clients improve price management and optimization, discount and rebate management and optimization, and lead generation capabilities that significantly drive growth and efficiency."

Michael Townsend Research Director, Life Sciences Commercial Strategies, IDC

45 %

increase in marketing spend ROI

~ 10 %

revenue increase

~ 8 %

gross margin increase

+ 85 %

consistent CSat results

Our partners

Salesforce

Our strategic alliance with Salesforce and deep experience in sales strategy, user experience design, technology, and operations enables us to deliver world-class Salesforce transformation solutions to our clients.

Anaplan

With connected planning, Anaplan and Genpact help clients develop intelligent insights and improve strategic decisions.

Esker

Transform customer service operations with order automation solutions.

Microsoft

Genpact is a Microsoft Gold Partner and global provider of intelligent BPM software.

How we think

We help companies reimagine sales and commercial processes to deliver an impressive customer experience across all touchpoints in the sales lifecycle.