Leaders were understandably keen to know exactly what use cases to implement and the returns they could expect if and when they did so. However, it became clear to me that there is no one-size-fits-all, plug-and-play approach.
As partners on the journey to implementation and transformation, it's our role to work closely with organizations to identify their specific needs and pain points. We can then prioritize organizational and operational model changes to ready leaders for the big T of transformation.
The discussions were full of energy, excitement, and optimism. I left the event with one major takeaway: whatever we use gen AI for, we must move forward aggressively. There is an urgency for practical guidance and strategic insights to demystify the implementation of gen AI. We must create organizational road maps that empower sales and marketing leaders to embark on this technological voyage with confidence and clarity.