Creating exceptional experiences

For fans, employees, customers, and partners

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Take pole position with experience-led transformation

We're living in the experience economy, in which buyers – and sports fans – have more choice and high expectations. That's why we're helping Envision Virgin Racing unlock data-driven insights and analyze them through a human-centric lens.

Organizations that use experience as the guiding principle of digital transformation – to deliver memorable experiences for fans, employees, customers, and partners – will be well-positioned to thrive.

Discover how Rightpoint, a Genpact company, is helping Envision Virgin Racing prepare for the future.

Becoming an experience-led business

Ross Freedman, CEO of Rightpoint, a Genpact company, outlines the top attributes of experience-led businesses.


Responding to research

Discover how the Envision Virgin Racing marketing team used deep customer research to enhance their engagement strategy


Connecting with customers

See how data-driven insights reveal untapped growth opportunities and enhance customer experiences


How to mine audience insights

Envision Virgin Racing used audience insights to attract and retain customers. You can do the same


Putting people first

Our customer experience strategy

Every organization is an experience-led organization, or must reinvent itself to become one. That's why Genpact acquired Rightpoint, a global experience company that works with some of the world's most iconic brands. It's time to move faster and think differently to build resilience. We'll show you how.

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Discover new levels of insight

When you bring experience-led and data-driven insights together, you can make decisions that benefit both your business and the people within it. See how Envision Virgin Racing, with Genpact as its partner, is connecting people, processes, and racing knowledge to make informed decisions at lightning-fast speed.

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