CFOs Empowering Enterprises

in the age of instinct

As expectations continue to grow, forward-thinking CFOs and their finance functions are changing. By steering transformation, sharpening forecasts, and rethinking value for all stakeholders, they’re meeting new goals.

Our report explores how CFOs must embed digital technologies, and connect, predict, and adapt to become champions of innovation and growth.

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The macrotrends shaping the world, businesses, and finance

Driven by customers’ needs – internally and externally – and advances in digital technologies, three macrotrends are shaping the world and businesses. CFOs and finance teams are in a prime position to help businesses adapt and flourish.

1. 1 

   Whole-system planning

   To give the business a longer-term, big-picture view of the business and its ecosystem, finance and accounting teams must replace siloed working with deep collaboration. They’ll determine where to invest and innovate to unlock sustainable growth.

2. 2 

   Optimized reality

   When finance shifts its focus from reporting on the past to generating real-time, customized insights, it will enhance experiences for employees, customers, and suppliers and uncover opportunities to create greater value.

3. 3 

   Ethical impact

   Leading CFOs and finance teams are making the business case for ethical action, helping companies unlock sources of value for all stakeholders and measuring performance against new metrics.

Become an instinctive enterprise

The companies that thrive within these macrotrends are instinctive enterprises. Thanks to embedded technologies and finance teams that provide real-time insight and a holistic view of yesterday’s performance and tomorrow’s opportunities, they will become next-generation businesses.

• Connect

  Create a connected ecosystem of partners internally and externally to enhance performance.

• Predict

  Generate accurate predictive insight by bringing advanced analytics to vast volumes of data.

• Adapt

  Nurture an adaptive workforce of man and machine, skilled to thrive in the digital economy.