Life sciences and healthcare

in the age of instinct

Global health threats, more informed patients, and pricing and regulatory pressures are redefining the delivery of care. We explore how healthcare companies must connect, predict, and adapt with AI as their neural wiring to succeed in this changing world – turning life sciences to life services.

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Trends changing life sciences and healthcare

Driven by changing patient expectations, three macrotrends are having a dramatic impact on life sciences and healthcare companies – and they must adapt to thrive.

1. 1 

   Optimized reality

   More healthcare companies are creating strong patient experiences tailored to an individual's needs and shifting from offering blanket therapies to providing universal personalized medicines.

2. 2 

   Ethical impact

   In a healthcare economy increasingly focused on patient outcomes, leading life sciences companies are pursuing patient-centric strategies that build trust, transparency, and value to the public as well as profits.

3. 3 

   Whole-system planning

   To combat long-term health threats and find better solutions faster, healthcare companies are shifting from being monopolies of knowledge and discovery to creating collaborative networks of innovation.

The instinctive enterprise

To navigate these macrotrends, life sciences and healthcare companies must become instinctive enterprises – next-generation businesses that connect, predict, and adapt at speed, placing data at their core and embedding AI throughout.

• Connect

  Build connected ecosystems to break down siloes and embrace external partnerships.

• Predict

  Generate predictive insights by harnessing volumes of data and adopting advanced technologies.

• Adapt

  Nurture adaptive workforces of man and machine aligned around a common purpose: the patient.