Consumer Goods and Retail in the Age of Instinct | Genpact

Consumer packaged goods and retail in the age of instinct

instinctive enterprise consumer goods retail
A global pandemic, changing consumer expectations, and sustainability concerns are redefining the consumer goods and retail landscape. We explore how CPG and retail companies must connect, predict, and adapt, using AI as their neural wiring to succeed in this changing world, as they shift from running supply chains to creating supply brains.

Trends changing CPG and retail

Driven by changing customer expectations, three trends are shaping CPG and retail organizations - and they must adapt to thrive.

The instinctive enterprise

To navigate these macrotrends, CPG and retail companies must become instinctive enterprises – next-generation businesses that connect, predict, and adapt at speed, placing data at their core and embedding AI throughout.


Build connected ecosystems to break down siloes and embrace external partnerships.


Generate predictive insights by harnessing volumes of data and adopting advanced technologies.


Nurture adaptive workforces of humans and machines aligned around a common purpose: the customer.