Instinctive enterprise

Consumer packaged goods and retail in the age of instinct

instinctive enterprise consumer goods retail

A global pandemic, changing consumer expectations, and sustainability concerns are redefining the consumer goods and retail landscape. We explore how CPG and retail companies must connect, predict, and adapt, using AI as their neural wiring to succeed in this changing world, as they shift from running supply chains to creating supply brains.

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Trends changing CPG and retail

Driven by changing customer expectations, three trends are shaping CPG and retail organizations - and they must adapt to thrive.

1. Optimized reality

CPG and retail companies are using data and digital technologies to tailor experiences, services, products, and promotions to the individual and shift from maximizing supply chains to personalizing demand chains.

Consumer goods retail in the age of instinct optimized reality

2. Ethical impact

In a world where consumers demand an ethics-driven approach from the brands they interact with, leading CPG manufacturers and retailers are encouraging healthier choices and supporting shared values across supply chains, shifting from growth at any cost to inclusive prosperity.

Consumer goods retail in the age of instinct ethical impact

3. Whole-system planning

Shifting consumer expectations, environmental emergencies, and global health threats are forcing CPG and retail companies to move from linear production to regenerative, circular economies.

Consumer goods retail in the age of instinct whole system planning

The instinctive enterprise

To navigate these macrotrends, CPG and retail companies must become instinctive enterprises – next-generation businesses that connect, predict, and adapt at speed, placing data at their core and embedding AI throughout.

Connect

Build connected ecosystems to break down siloes and embrace external partnerships.

Predict

Generate predictive insights by harnessing volumes of data and adopting advanced technologies.

Adapt

Nurture adaptive workforces of humans and machines aligned around a common purpose: the customer.