Bringing AI’s bold promise to life in insurance
AI is the driving force reshaping insurance. The question is no longer whether to adopt AI – it’s how you’ll lead in this transformative era.
In partnership with AWS, we surveyed 215 senior insurance executives worldwide and 1,000 US insurance customers, uncovering powerful insights into AI’s role in the industry. The results reveal where insurance companies are investing in AI, the obstacles they’re navigating, and the benefits they’re unlocking.
And to get the full picture, we asked their customers how they perceive the use of AI in insurance.
The result? Two perspectives sparking many conversations and insights on AI and the future of insurance.
Here's what we've uncovered:
1. AI adoption outpaces impact on customer experience
Among our respondents, 69% say their companies use AI, yet only 36% of insurance customers have seen better digital experiences. This highlights a gap between adoption and customer impact.
2. Efficiency alone won’t unlock AI’s true value
While 63% of insurance executives cite operational efficiency as the top benefit of scaling AI, companies that only focus on productivity will miss the bigger picture. To unlock AI's full potential, insurers and intermediaries must look toward broader opportunities for transformation and growth.
3. Governance, not tech, is the biggest AI roadblock
Only 28% of senior executives say AI deployment is more technologically challenging than past tech waves. Governance, risk, change management, and poor data quality are the major obstacles to adoption.
4. Teams are building AI fluency
Only 2% of insurance executives say nearly all their team members are AI-fluent. Companies are prioritizing skill-building through training and hiring.
Use this report to see how your business compares to industry leaders and the steps to take that will accelerate your strategy.
Ready to unlock the next level of growth with AI?
Gain insights on the state of AI adoption in insurance and discover the key factors driving change.
