Sales and Commercial

Delight customers, boost revenue, and improve margins with world-class sales and commercial management
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We help our clients connect with their small-medium business customers to drive market share and revenue growth. Our SMB and sales academy offers advice and platform, product, and service support to serve SMB markets and provide a superior customer experience.

Our contract management and trade promotion solutions liberate front-end sales teams to focus on growth and support seamless back-end operations, helping you earn more customers and grow your business. Read how we automated the end-to-end trade promotion process for a major North American CPG company.

Genpact's industry-leading revenue management capabilities are enabled by artificial intelligence, machine learning, cognitive computing, the cloud, and analytics. Analysts acknowledge our unparalleled expertise across the end-to-end order to cash value chain.


reduction in cost to serve


leaked revenue recovery


increase in customer satisfaction

We have products and solutions that fit your needs

Between 30-50% of revenue leakage is due to invalid deductions and claims across promotions, deal and allowances, order fulfillment, and billing. We improve sales processes by plugging these leakages and recovering lost revenue.

I need to shrink revenue leaks across the lead-to-cash value chain

1 Product & Solution

Channel revenue optimization

Organizations spend 20–30% of revenue on sales through promotions, allowances, deals, and incentives. 5–10% of this revenue is lost as leakage. We optimize spend and cut leakage by up to 50% using analytics and digital-led solutions to identify root-cause issues, fix policies and processes, and support recovery.

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I want to boost sales force results

1 Product & Solution

Growth and sales enablement

Our unified operations increase clients' ability to focus on sales rather than administrative tasks. we liberate front-end sales teams to focus on finding growth by tapping into new channels, investing in innovation, and understanding consumers and developing products with speed and agility.

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I need to answer customer inquiries faster and cut order errors

1 Product & Solution

Customer service

Provide a superior customer experience using cutting-edge digital and analytics-led solutions. Cora OrderAssist enables a 360° view of customer journey and personas with data-driven dashboards and optimizes the cost to serve.

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I need better e-commerce capabilities

1 Product & Solution


Our integrated e-commerce solution maximizes customer experience, growth, profitability, and ROI. We integrate e-commerce into existing operations, augmented with commercial analytics across all customer touchpoints.

Find answers to your business needs.