Sales and Commercial

Delight customers, protect revenue, and improve margins with world-class sales and commercial management
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Our integrated approach to customer service is powered by Genpact Cora, our AI-powered platform that boosts customer satisfaction and reduces cost to serve.

Our contract management and trade promotion solutions liberate front-end sales teams to focus on growth and support seamless back-end operations.

Genpact's industry-leading revenue management capabilities are enabled by artificial intelligence, machine learning, cognitive computing, the cloud, and analytics. Analysts acknowledge our unparalleled expertise across the end-to-end lead to cash value chain.


reduction in cost to serve


leaked revenue recovery


increase in customer satisfaction

We have products and solutions that fit your needs

I need to shrink revenue leaks across the lead-to-cash value chain

1 Product & Solution

Channel revenue optimization

Organizations spend 20–30% of revenue on sales through promotions, allowances, deals, and incentives. 5–10% of this revenue is lost as leakage. We optimize spend and cut leakage by up to 50% using analytics and digital-led solutions to identify root-cause issues, fix policies and processes, and support recovery.

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I need to simplify complex sales contract and discount structures and reduce manual effort

1 Product & Solution

Growth and sales enablement

Our trade promotions and sales operations services increase clients' ability to focus on sales rather than administrative tasks. Cora Contract Assistant simplifies complex contract and discount structures and reduces manual work. It's an integrated AI solution that includes commercial analytics, price and bid management, and contract lifecycle management and operations.

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I need to answer customer inquiries faster and cut order errors

1 Product & Solution

Customer service

Provide a superior customer experience using cutting-edge digital and analytics-led solutions. Cora OrderAssist enables a 360° view of customer journey and personas with data-driven dashboards and optimizes the cost to serve.

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I need better e-commerce capabilities

1 Product & Solution


Our integrated e-commerce solution maximizes customer experience, growth, profitability, and ROI. We integrate e-commerce into existing operations, augmented with commercial analytics across all customer touchpoints.

Find answers to your business needs.