Role of digital CX in the future of sales | Genpact
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The role of digital CX in the future of sales

How tech companies can unlock sales insights, customer success, and growth

B2B sales organizations are under pressure to deliver the same digital customer experience (CX) as their B2C counterparts, but legacy systems and siloed processes are holding back progress. In this series of videos, we explore how an end-to-end digital CX is shaping the future of sales and customer success.


  • Dipanjan Das, sales and commercial service line leader for cloud, high tech, and media, Genpact
  • Brandon Rozelle, SVP of strategy, Rightpoint (a Genpact company)
  • Alan Rudolph, enterprise SaaS technology leader

The future of sales in the technology industry

Three trends disrupting tech sales.


The digital CX opportunity

How to prioritize digital innovation across customer touchpoints and how digital CX solved a cart abandonment issue.

How digital CX boosts customer success

Understanding the impact of digital CX on customer success metrics including gross and net retention, Net Promoter Scores, and expanded selling.

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