Beyond the checkered flag
For Envision Racing, it's not just about winning races. There's a bigger purpose: to accelerate the transition to renewable and sustainable mobility. As the problems of congestion, pollution, and climate change continue to grow, Formula E is working hard to solve these issues in two ways.
The first is to build knowledge of the cutting-edge technologies behind the lightweight, super-efficient, and high-performance electric race cars. Its partners and suppliers can learn from their work and then apply it to the electric road cars that consumers will be buying within the next couple of years. We're proud that our work embedding AI and advanced analytics helps the team build these insights to better understand and boost performance.
Secondly, they are using motorsport as a marketing and communication platform to promote sustainable electric transport. Over the eight-month racing season, worldwide audiences watch electric cars navigating the twists and turns of street racing at up to 170 mph for 45 minutes. The realization is spreading that if electric cars can perform at this level, then they're good enough for the school run and grocery shopping, and adoption will increase.
And as AI and analytics continue to overcome day-to-day challenges and enhance performance, they also free the team from some activities that aren't directly tied to the team's purpose in the championship: to win races. With greater insight, agility, and capacity, each team member can make better decisions that help drivers stay ahead of the pack.