Banking solutions for the individual
In an optimized-reality world, customers will expect the companies they engage with to anticipate their needs and behaviors and be woven into their lives. In this new world, banks will need to deliver hyper-personalized solutions.
To get there, banks must ask themselves, “How do we create bespoke, personal financial products for the individual – not for an industry, not for a segment or a group, but for a single customer?" The harder banks push toward making the experience in financial services about the specifics of the individual, the more success I believe they will have.