4. It's time to become instinctive or go extinct
Grow 2020 was also home to a number of immersive experiences based on a series of reports we're releasing this year exploring how companies in major industries – including banking, manufacturing, insurance, retail, life sciences, and healthcare – will have to adapt to thrive in the future.
Successful insurers, for example, will evolve from focusing on collecting premiums to acting as eternal protectors to their customers. And manufacturers will shift from developing products to engineering experiences – making the promise of servitization real. The next generation of leading businesses will have embedded AI across their organizations and share three core hallmarks that we believe will make them instinctive enterprises.
There is much for companies to do today to prepare for this age of instinct. By breaking down silos internally and externally, they will create connected ecosystems. They will combine the power of data, advanced analytics, and people's experience and judgment to generate predictive insights. And by reskilling employees and supporting them with the technology they will nurture an adaptive workforce. We're already seeing companies build these hallmarks in their organizations and are excited to help more prepare for the future.