Cora Service Design | Genpact
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Service Design

Transform poor experiences into exceptional experiences. Imagine new ways of working to meet the needs of employees and customers

service design


There are so many factors that play a part in creating seamless, personalized, and memorable experiences in the enterprise. Service design examines everything in a way that puts people first to get experiences right the first time.

Map your journey and design a blueprint

Extensive user research builds every great experience. Once you uncover insights into what your users want, you can develop a service design blueprint to turn these insights into action. It will guide you to develop new ways of working and effectively manage change across the front, middle, and back offices.

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Redesign internal and external experiences

A great customer experience starts with a great employee experience. Get a better understanding of employee needs through qualitative and quantitative research. Then conduct workshops and ideation sessions to design better ways of doing business that improve employee and customer satisfaction to help your business achieve its goals.

Featured solutions

Context is key when it comes to service design. We look for ways to address the root cause of poor experiences, instead of putting a shiny new cover over a broken process. In this way, we create customer and employee experiences that are impactful, innovative, and sustainable.


faster ROI using agile methodologies


Genpact employees focused on digital transformation


enterprise clients

How Bridgewater and Genpact are putting people first

Transforming employee experience with service design can improve the customer experience too.

Hero reimagining the employee experience