Beyond defining and presenting the new M Health brand, the site needed to support various, diverse audiences – that included patients and families as well as internal departments and content experts.
Inside: The information architecture of existing sites in the broader M Health ecosystem reflected the organizations' internal structures. The team knew this approach had to go if we wanted to deliver a useful, usable digital experience.
Outside: When people visit the websites of healthcare providers, it's often because they need to, not because they want to. So, this site had to help patients and visitors find the answers to all their questions, without having to drill down through layers of content.