Most importantly, gen AI delivers crucial analysis and insights, helping leaders make better decisions and mitigating revenue leakages. But there's more to generative AI than productivity…
A competitive advantage with superior customer experiences
Generative AI improves the end-customer experience, creating faster and more customized responses, which lead to higher satisfaction and improved customer loyalty.
For instance, a multinational technology company uses gen AI not only to craft personalized replies but also to serve as a virtual subject matter expert that can address agent inquiries, which enhances the quality and reliability of customer service interactions. Gen AI can also reduce the time it takes to reach the right customers with advanced targeting and personalized marketing.
Enhanced business continuity and sustainability
Implementing generative AI enterprise-wide enhances business continuity by driving smarter decision-making across all departments. It also optimizes the supply chain, reducing disruption risks and improving inventory management.
For example, a global telecommunications holding company uses generative AI to empower its purchasing officers to correctly identify order stages, recommend actions, and improve the accuracy of their risk classification. The business can now better mitigate potential supply chain disruption with a more proactive and informed procurement process.
Consequently, with generative AI's continuous process improvement and standardization, organizations will benefit from consistent, reliable outcomes that nurture stakeholder trust. This trust is crucial for maintaining business continuity and achieving lasting growth in today's fast-paced business environment.