What does this mean?
These four enablers are powering corporate growth, renewal, and destruction. Indeed, many observers suggest long-term large corporate survival rates will range from 15–25% over the next 10 years. The enterprises that replace them will use some sort of cognitive intelligence capability – automation, machine learning, deep learning – to reimagine what their businesses do and what they deliver.
Their employees must be digital realists who see new technologies ushering in neither a utopia nor a nightmare. And these companies will build on the increasing comfort of consumers and business customers to use these capabilities safely and efficiently. Our research indicates that consumers are becoming more comfortable with a company using AI and their personal data to improve their user experience.
People expect technology to satisfy both their work and personal lives. To meet their expectations, businesses need to transform around the customer and provide what they want: a simpler, faster, better experience every day.
For your business that will mean:
- Putting the customer at the heart of your transformation efforts
- Remembering that tools are a means not an end in your journey
- Using traditional techniques – such as voice of customer – in new ways
- Integrating your data strategy with your business and digital strategies
Sticking to these steps will help your enterprise become much more than a dynamo. It can become a next-generation power source for transformation. We'll examine these tenets in future posts.