Transforming experiences to increase customer acquisition and reduce attrition
To deliver an exceptional customer experience, one US bank relies heavily on advanced analytics to uncover insights into its customer base. Previously, the bank stored petabytes of data in hundreds of disparate servers and on-premise environments. When the bank began to reach the limits of its analytics capabilities in an on-premise infrastructure, it quickly decided to move to the cloud.
In its rearchitected cloud environment, the bank has virtually unlimited processing capacity and can control computing costs by only paying for the data in use. Ultimately, they have realized the art of the possible in terms of how artificial intelligence and machine learning can enhance customer insight analytics. To manage this change, the bank was able to retrain employees in cloud-based analytics. As a result, analyst productivity has improved, while the bank has uncovered new insights into how to effectively attract and retain customers and continues to explore how cloud-based analytics can add business value throughout its ongoing transformation journey.