Case Study

Putting patients first with a new digital healthcare site experience

Explore how M Health connected patients to vital care content online

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WHO WE WORKED WITH

M Health, a new collaboration between University of Minnesota Physicians and University of Minnesota Medical Center, providing access to breakthrough medicine

HOW WE HELPED

We worked with content creators to build a flexible platform to serve patients relevant events, news, and stories in a structured and consistent way

WHAT THE COMPANY NEEDED

An online platform for patients to navigate a wealth of healthcare content to get the information and care they needed

WHAT THE COMPANY GOT

A patient-first digital platform with a powerful search engine, enabling patients to navigate content quickly and easily to get to the right information when they need it

CHALLENGE

Beyond defining and presenting the new M Health brand, the site needed to support various, diverse audiences – that included patients and families as well as internal departments and content experts.

Inside: The information architecture of existing sites in the broader M Health ecosystem reflected the organizations' internal structures. The team knew this approach had to go if we wanted to deliver a useful, usable digital experience.

Outside: When people visit the websites of healthcare providers, it's often because they need to, not because they want to. So, this site had to help patients and visitors find the answers to all their questions, without having to drill down through layers of content.

SOLUTION

To address the needs of all parties, Rightpoint, a global experience leader and Genpact company, designed and built an experience with smart content connections that are highly searchable and customizable.

Healthcare site visitors can become confused, anxious, or frustrated. Rightpoint created a site that leverages the power of search with the adaptability of flexible content design to create a streamlined path to relevant information.

To meet the needs of content creators we built in key areas of flexibility while maintaining structure and consistency for end-users. Search-driven components allow individual services and departments to surface contextual and timely events, news, and stories.

IMPACT

A powerful site that puts patients at the center of the healthcare experience

M Health has a reputation for putting patients first. Now it has a unified digital presence that shows that its expertise and care for patients' well-being extends beyond hospital walls. With its blend of powerful search and flexible content design, M Health's site meets the needs of all users. Content owners have a consistent yet flexible platform for communication. And most important of all, patients have a stress-free way to quickly find the information they need most.

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