Customer experience (CX) and employee experience (EX) transformation
At Rightpoint, a Genpact company, experience-led transformation begins with advanced data, analytics, and customer research. Using these insights, enterprises can digitally transform and put people first.
For every enterprise, attracting and retaining customers is essential. See how Envision Virgin Racing used experience-led transformation to engage deeply with existing fans – and attract new ones.
The impact of the COVID-19 pandemic remains visible everywhere and will fundamentally change customer behavior in the experience economy. Is your enterprise prepared for the future?
How do enterprises put experience theory into practice? See how Garden of Life, a nutrition brand, modernized its direct-to-consumer digital channel using experience design principles.
Fortune 500 clients
market share increase for a leading bank
faster ROI through agile methodologies
We have solutions to meet your needs
With expertise in all aspects of experience-led transformation, Genpact is uniquely positioned to help organizations create world-class experiences and thrive in the experience economy. Whatever industry you're in, we can tailor our approach to help you create deeper connections with your employees, customers, and partners.
I want to digitally transform and deliver on customer promises
4 Products & Solutions
Customer experience transformation strategy
Strong customer relationships require a continuous evaluation of customer wants and needs against your organization's ability to deliver. With comprehensive research, analysis, scenario modeling, and concept creation, we'll find the right technologies for the job.
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Customer lifecycle management
We research, analyze, and define engagement strategies from initial awareness through to reengagement and customer advocacy. We'll show you how to connect data, insights, and technology to attract and retain customers.
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Digital experience
Enterprises are battling for market share against any brand anywhere that offers a better experience. For a people-first approach to transformation, you need a strategy that blends empathy and creativity with data and technology.
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Sales and service experience
From in-person customer interactions right through to the online experience, we reimagine and then deliver seamless and satisfying interactions at every customer touchpoint. The result? More sales and after-sales service revenues.
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I want to increase efficiency, profitability, and competitive advantage
4 Products & Solutions
Employee experience vision
True experience-led transformation focuses on employees and customers because these internal and external experiences are intrinsically linked. We can help you reimagine the employee experience so your customers benefit too.
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Engaged employees
Your employees, customers, and partners are part of an interconnected ecosystem. We work with leading brands and use experience research principles to identify the highest-value interaction points that are critical to delivering exceptional experiences for everyone.
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Modern digital workplace
A digital workplace is where employees go to get the job done, learn, discover, and engage with your organization. We can design and implement a world-class digital workplace that empowers employee autonomy, accountability, and efficiency.
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Transformation management
We directly link the employee experience to the customer experience. We assess every interaction and process to ensure your organization can deliver memorable and impactful internal and external experiences.
Learn MoreI want to create lasting impressions with every customer
4 Products & Solutions
Mobile commerce
We help companies develop commerce strategies, platform assessments, complex integrations, and analytics tracking. Plus, using our experience in mobile commerce, we can provide guidance and development for building commerce-enabled mobile apps.
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Digital commerce vision and strategy
Using journey mapping and value prioritization, we can connect your commerce vision and strategy to achieve overarching business objectives, enhance the customer journey, and accelerate experience-led transformation.
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End-to-end experience design
We craft compelling, relevant, and connected user experiences rooted in the principles of human-centered design. We also look for integration opportunities to create more seamless experiences.
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Digital commerce technology
Mobile commerce is a core component of digital commerce. We can develop transformative mobile solutions that integrate with existing systems to enrich customer relationships, differentiate brands, and drive customer loyalty.
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I want to drive value for customers and find new ways to differentiate
6 Products & Solutions
Platform modernization
Our skilled teams can modernize customer-facing portals and platforms or develop new customizable and scalable solutions. We also seamlessly integrate emerging technologies such as conversational artificial intelligence and machine learning to optimize experiences.
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Service design
Service design is a multidisciplinary approach that helps you reimagine new ways of working to achieve business objectives. It breaks down silos using customer and employee experience innovation to guide change from the front to back office.
Line of business applications
From concept to design to engineering and right through to launch, we can develop applications that drive value for your organization and help solve your most critical business challenges.
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Custom applications and cloud
Have you harnessed the power of the cloud? We develop custom applications to assist organizations looking to enhance or migrate to cloud platforms such as Microsoft Azure, Amazon Web Services, and Google Cloud.
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IoT-connected products
Staying connected is crucial in our digital world. We believe in the value of connected experiences and use the internet of things (IoT) to bridge the gap between the digital and physical worlds.
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Emerging technologies
From fully immersive virtual experiences to augmented experiences and everything in between, we can help your customers with simple queries or push the envelope of what's possible through innovative workflows and custom experiences.
Learn MoreTo succeed in the experience economy, organizations need to prioritize digital customer experience management and customer experience transformation. They must enhance existing customer channels and create new ones that support one-to-one, relevant, and proactive communications, giving customers the personalized experience they demand. Ultimately, you need to get your customers, employees, and partners the service they expect and need when they need it.
Genpact is uniquely positioned to help organizations in every industry create world-class experiences and shape the next phase of the experience economy. From whiteboard to rollout, Genpact is helping organizations embed customer experience across their operations. Our multidisciplinary teams lead with empathy, data, and creativity – backed by advanced digital technologies – always in pursuit of exceptional experiences.