Accelerate your digital experience transformation through a human-centric lens
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Genpact’s acquisition of leading digital consultancy, Rightpoint, is helping our clients transform and thrive in the experience economy.

Learn more about service design and platform modernization, two crucial parts of a customer experience transformation.

New to experience-led transformation? It all begins with customer insight. See how our research methodologies help enterprises reach new audiences and create lasting relationships.

See how Waters Corporation transformed through digital customer experience strategy and user research.


Fortune 500 clients


market share increase following launch of banking portal


faster ROI through agile methodologies

We have solutions to meet your needs

Whether you want to optimize experiences across the user journey, or delve further into customer experience innovation, customer journey maps and digital transformation, we have the right digital customer experience strategy and solutions.

I need an experience strategy to drive business results.

2 Products & Solutions

Experience Strategy & Execution

We partner with our clients to create a customer experience innovation strategy that connects to broader business and digital initiatives. Grounded in user research and data, we connect digital customer experience strategy to execution to enhance customer and employee satisfaction and drive revenue and market share or cost savings. While customer journey mapping is important, we know that it's only one piece of holistic Experience-led Transformation.

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Service Design

Service Design is a multi-disciplinary approach that helps you reimagine new ways of working to achieve business objectives. It breaks down silos, fosters CX and EX innovation, and guides change from front to back office. We create a Service Design blueprint, to serve as a roadmap to integrate emerging technologies based on your organization's maturity and needs.

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I want to innovate new solutions for my customers, employees, and partners.

1 Product & Solution

Digital Experience Innovation

Business leaders and product managers are under pressure to innovate frictionless, omni-channel user experiences to drive new customers, revenue, and market share. Whether we're building a new digital bank for a top financial services firm, designing an AI-enabled employee portal for a major hedge fund, or reimagining an inclusive website design for a leading airline, we deliver tomorrow's experiences today.

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I want to modernize my CX and EX portals and platforms.

1 Product & Solution

Experience-Led Platform Modernization

Our skilled teams help modernize customer-facing CX and EX portals and platforms, often designing custom and scalable solutions within complex environments. With scalability and vision always in mind, we seamlessly integrate emerging technologies like conversational AI and machine learning to optimize experiences. Whether you are a CIO, CTO, or Chief Digital Officer, we'll help you gain buy-in, define a future-state roadmap and enhance the user experience.

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I want to rapidly scale my customer experience transformation initiatives.

1 Product & Solution

Rapid Innovation and Product Development

Our team of developers is experienced in rapid application prototyping and development within agile environments. We architect and integrate emerging technologies – like conversational AI, chatbots, virtual and augmented reality, and predictive analytics – based on your unique objectives. We also develop standardized design systems, templates, and processes to help scale experiences across the enterprise.

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Find answers to your business needs.