Behind-the-scenes marketing intelligence powered by digital
The starting point was establishing data analytics centers of excellence across the company. Through these, we gained a deeper understanding of the customer journey – from acquisition to generating customer advocacy. We identified the nuances in each, allowing us to plot current processes and identify areas for improvement.
This intelligence formed the basis of a multiyear roadmap, charting an analytics evolution using state-of-the-art proprietary solutions, NLP-based algorithms, and data engineering accelerators hosted on Amazon Web Services.
We've continuously innovated and added to our skill sets to filter through vast amounts of data using data engineering, anomaly detection, data visualization for forecasting and planning, and website tracking for campaign effectiveness and booking analytics.
Plus, we've helped to optimize the website layout, app features, and feedback experience. Our technology stack and analytics solutions allocated marketing dollars better through a greater understanding of media channels and their audiences, maximizing marketing ROI.