For more than 20 years, Garden of Life, a subsidiary of Nestle Health Science, has been a trusted brand for full-family wellness. Garden of Life creates a wide range of supplements, probiotics, and sports nutrition products for all ages and all stages of life.
Though distribution channels have traditionally been centered on specialty stores and grocery, Garden of Life lacked a DTC digital commerce strategy. But it had an opportunity to modernize its existing digital commerce investment, create a stronger first-party relationship with the customer, and provide greater product knowledge and resources to its existing customer base.
Garden of Life's new digital investment needed to do much more than provide a sales portal for customers, so both content and commerce are at the center of the new solution. Rightpoint, a leading digital consultancy and Genpact company, led a multi-team strategic commerce implementation to implement a DTC brand refresh on Magento. A six-month-long discovery and customer journey mapping exercise took surveys of the modern cloud-capable commerce offerings and determined that Magento Commerce Cloud provided the quickest time to value and the greatest flexibility and met stringent IT security requirements.