SMB Sales Enablement

Boost sales to your SMB customers with analytics, and smart processes

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Supercharging sales for tech companies. Watch the video

A suite of services designed to help you increase sales to your SMB customers

With limited budgets and cash-flow crunches, small and medium-sized businesses (SMBs) face unique challenges when trying to scale their business. Genpact's dedicated suite of solutions and services delivers the insights enterprise services companies need to increase sales in this market segment.

Our 360-degree support ecosystem and outreach model optimization help enhance customer relationships and encourage repeat business.

Work toward sustainable top-line growth with a dedicated sales organization focused on key aspects of your SMB segment.

A client using our solution saw up to

240%

increase in top-line revenue and a significant increase in outbound sales.

We combine AI, prescriptive analytics, and smart processes to facilitate faster, data-driven decisions that enhance agent productivity.

A client using our solution saw up to

100%

increase in profitability for 900 sales specialists over four years.

Tailored advice from the experts

Our advisory council provides guidance to enhance customer success using advanced technologies. With in-depth experience building global sales operations from scratch, these industry experts clearly define success criteria, focusing on customer experience and step-change transformation.

SMB insights and intelligence

The SMB academy delivers insights and intelligence specific to each SMB sector. We use smart-selling methodologies, including persona-based playbooks, and cover topics such as empathy and customer centricity, competitor analyses, consultative selling, storytelling, and presenting. Plus, we deploy Genome, our personalized learning platform, to boost team proficiency.

Insight-driven sales to increase customer loyalty and productivity

We use our proprietary Customer Experience, Sales Experience, Complexity, and Risk (CSCR™) framework to increase customer loyalty and improve productivity. We also partner with account-based marketing platforms to deliver customer buying intent. And Cora SalesAssist mines interaction data to uncover SMB sentiment and sector trends to refine your sales approach. Plus, we create lookalike audiences that familiarize you with high-value, high-potential accounts and buying centers.