Qualification accuracy, activation, and spend are all up
With all of these insights at their fingertips, employees make better decisions faster, boosting qualification and activation rates.
The analytics-powered qualifications program helps identify valuable leads and disqualify others at speed. Predictive insights allow employees more time to follow up with SMB advertisers with high spending potential. They can then activate and grow accounts at speed.
Continual testing and scaling ensure growth is in line with business needs. And ongoing training enhances employees' skill sets, empowering them to work smarter and boosting productivity, service, and experience.
The numbers are impressive:
- Within one month of the new program going live, employees qualified 40% of overall assigned accounts
- Of these, 35% were also activated in month one
With this impressive qualification rate, spend is up. So too are advertiser conversion and retention rates. Employee satisfaction is high, as is customer experience.
We're now working on expanding the program into more markets and getting even more valuable advertisers through the social platform's door.