The size of the global small and medium-sized business (SMB) market makes it an attractive target for tech companies searching for new revenue streams. But selling to SMBs requires a fresh approach that accounts for product expertise, sales price, and scarcity of capital.
Listen to Genpact's Himanshu Shukla and SMB sales veteran Todd Rowe as they explore:
- The size of the SMB market
- What tech companies need to do differently when selling to SMBs
- How Google grew its SMB customer base into a multibillion-dollar revenue stream
- The services and tools that can accelerate sales to SMBs