SMB sales | Google Ads case study | Genpact
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How to scale profitable SMB sales: A Google Ads case study

The size of the global small and medium-sized business (SMB) market makes it an attractive target for tech companies searching for new revenue streams. But selling to SMBs requires a fresh approach that accounts for product expertise, sales price, and scarcity of capital.

Listen to Genpact's Himanshu Shukla and SMB sales veteran Todd Rowe as they explore:

  • The size of the SMB market
  • What tech companies need to do differently when selling to SMBs
  • How Google grew its SMB customer base into a multibillion-dollar revenue stream
  • The services and tools that can accelerate sales to SMBs