Video

Optimized reality: A personalized, experience-led future for CPG and retail companies

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Our Consumer Packaged Goods and Retail in the Age of Instinct research reveals three trends shaping the future of the consumer goods landscape – optimized reality, ethical impact, and whole-system planning.

Watch our industry experts explore optimized reality – a future in which consumer goods and retail organizations must conquer personalization and the experience economy in order to thrive.