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Trade promotions management insights

Featured targeted transparency and the hyperconnected supply chain

Point of view

Targeted transparency and the hyperconnected supply chain

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Featured targeted transparency and the hyperconnected supply chain

Resilience

Targeted transparency and the hyperconnected supply chain

Consumer goods brands can optimize on-time, in-full deliveries through targeted transparency and a hyperconnected supply chain.

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Featured accelerating consumer goods sales with an insights driven approach

AI and data analytics

Accelerating consumer goods sales with an insights-driven approach

Consumer goods companies can use an insights-driven approach to boost sales recognition velocity, reduce sales dilution, and accelerate innovation.

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Featured the three cs of trade promotions in the new normal continuous connected cognitive

New business models

The three Cs of trade promotions in the new normal: Continuous, connected, cognitive

Organizations need to adopt continuous, connected, and cognitive trade promotion processes to find growth in their new normal.

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