During the pandemic, media organizations grew revenues through content development and customer acquisition. But with consumer subscription fatigue set to accelerate, they’re now shifting to operational transformation to find a competitive advantage. But this isn’t just a cost-cutting play. By harnessing the power of data, technology, and automation, operations can generate new sources of revenue.
Brajesh Jha, Genpact’s global head of media, publishing, and entertainment, talks analyst HFS Chief Strategy Officer Don Ryan through four ways media companies can link revenue growth to operations:
- Maximizing content by better distribution and monetization
- Creating better ways of working and automation
- Increasing efficiency through data and insight
- Building loyalty through trust