Organize around multi-disciplinary teams and use cases
The CDO must also drive the organization's culture. Gone is the old, silo-based model of data management - with its focus on large numbers of data scientists. Today, multi-disciplinary teams from across the business must come together with the CDO on a 'use case-by-use case' basis to analyze, extract value from, and deliver data. These teams can then disband and move on to the next use case. For a couple of months, they might look at, say, credit decisioning. When that system works well, they would look at something else - total lifetime value, for example. And each of those use cases must be guided by a single light: user experience.
Instead of spending years behind the curtain, building a data management system, and then hoping an investment works out when you flick the switch, this method allows the business to build the system incrementally, and with agility. You can keep the good ideas and discard the rest.
Rather than a vast, slow, one-size-fits-all system build, the use-case approach means that data moves through the pipeline quickly, and you can showcase value at speed.