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#Advertising

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The state of content today — and beyond

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Connect to win: Competing at the intersection of media and tech

As tech and media industries converge, enterprises must transform three pillars to survive and thrive. Learn more about Genpact's perspective in this article.
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Ad sales now streaming through the door at a social media giant

How a leading social platform harnessed predictive insights to amplify SMB ad sales qualifications and boost customer retention and conversion.
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Transforming media industry operations: Four quadrants of opportunity to unlock revenue

Read the report for four areas of business operations media companies can transform to unleash the next wave of revenue and growth.
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