- Video
Adapting operations and technology to drive consumer value
Consumer goods and retail companies are facing a growing need to address customer centricity, innovation, and sustainability. To discuss these topics, executives from 308 companies across 40 countries gathered at the Financial Times Future of Retail event. Genpact played an important role by participating in a conversation about how to adapt operations and ecosystems end to end to meet new consumer expectations – such as farm to fork – and deliver value to customers.
Genpact's Katie Stein, chief strategy officer, and Farzana Allegacone, vice president of IT and data design-to-delivery, Danone, gathered for an illuminating discussion covering:
- The acceleration of digitization to build a 360º view of customers with journey mapping
- Making data more accessible to unlock integrated planning across the enterprise
- Social listening to scrape data and understand customer feedback in real time
- ESG as the future of industry