Giving sales and marketing teams the power of insight and prediction
With artificial intelligence (AI), data, and digital technologies, our commercial analytics solution gives life sciences companies accurate insights to enhance experiences and growth across the value chain.
Commercial analytics unlocks AI in healthcare to:
Overcome digital complexity
Simplify product strategies
Boost sales
Realize data and tech ROI
See how life sciences commercial analytics delivers transformation.
We integrate data and communications across channels to personalize customer journeys and deliver business growth.
Companies using our solution saw up to
3X
increase in the impact of omnichannel activities compared to organic efforts
Case study: Boosting omnichannel performance with AI
A major EU pharmaceutical firm wanted to identify the right ways to assess its omnichannel marketing orchestration. We helped surface deep insights using data processing, machine learning models, and the right key performance indicators. Our approach created a threefold increase in the impact of omnichannel activity compared to organic efforts. In addition, the automated system sent quarterly insights across brands, enabling improved decision-making.
Case study: Automating intelligence reporting process using gen AI
To generate intelligence reports, a major pharmaceutical company had a manual process for collating data from various online sources. We used gen AI to create an automated intelligence report with automated alerts and emails. Our solution was user-friendly and consisted of automatic data crawling and curation, summary creation, categorization, and prioritization.
Case study: Standardizing incentive processes leads to significant cost savings
We helped a global eye care company standardize its incentive compensation process by implementing a digital platform, streamlining rules, and automating data processes. This cut the process costs by up to 50%.
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