Analytics through an experience lens
Working with Genpact, the company set out to transform its analytics capabilities. We started with a six-week assessment, interviewing more than 100 executives, analysts, and commercial sales representatives to understand user needs.
From these interviews, we were able to identify the reasons behind inaccuracies, delayed decisions, limited visibility, and missed business opportunities.
By combining years of industry and digital expertise with findings from user research, we worked with our client to envision an ideal future state. This included automated, user-friendly analytics solutions that put the needs of the business and its employeesfirst.
To bring this vision to life, we designed a roadmap and used agile delivery principles to accelerate the path from proof of concept to solution delivery.