New BNPL regulations will transform the space for UK…
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New BNPL regulations will transform the space for UK fintechs

BNPL providers must prepare now for heightened regulatory focus and actively look for ways to improve their customers' financial health and experience.

With record-high inflation and a UK recession looming, the current economic climate will undoubtedly worsen over the coming months. As cash and disposable income become tighter, we can expect to see more people turn to non-bank loans as a means of alternative finance, with buy now, pay later (BNPL) models anticipated to feature prominently.

Unlike other traditional methods of lending, BNPL is still unregulated by the Financial Conduct Authority (FCA) as of 2022, meaning consumers lack protection from the Consumer Credit Protection Act and access to relevant Ombudsman support. Arguably, BNPL has made it easier to create problem debt, with research showing that a third of UK BNPL users are unable to manage payments under their plan. Although the UK is likely to arrive at the forefront of new regulations recommended by the FCA, not until mid-2023, it's looking like it will be too late to address the financial problems consumers face today. It's clear lenders and regulators can do more to warn of the revolving door of debt associated with BNPL.

Beware of the pitfalls

BNPL skyrocketed in popularity due to its convenience, lack of interest rates, and simple approval process. However, the hidden risks that come with it, from decreasing credit scores to debt accumulation, cause more harm than good to consumers who are vulnerable and feel more than just a squeeze.

Many BNPL users want their usage to contribute toward their credit score, which is not a service currently offered by BNPL providers. In fact, late payments can harm credit scores, with fees often being much higher than credit cards. Consumers who fund purchases with added funding such as credit cards face an even higher risk of debt. Not only will this adversely impact younger BNPL users who are less financially literate, but an overall lack of BNPL regulation could potentially lead to even more challenging outcomes for society, including mental health and domestic issues.

Be prepared for heightened regulatory focus

No one should get caught on their heels when regulation becomes concrete, especially financial institutions and BNPL providers. Banks have a responsibility to identify customers at risk and support them with appropriate measures. They should recommend consolidating lines of credit because it allows consumers to turn spiraling debt into manageable loans while pre-empting the need to borrow more from a wider pool of BNPL providers.

BNPL providers should feel obliged to execute the growth commitments made to investors while ensuring that maintaining operational stability does not have an adverse impact on the customer experience, which they now need to place front and center ahead of heightened regulatory scrutiny.

Promoting financial resilience is an imperative necessity

In advance of new regulations, banks also have an opportunity to promote financial resilience to improve their valued customers' financial health. With open banking-enabled solutions, they can provide insight to customers looking to monitor and consolidate their spending.

The educational aspect is equally important and necessary to avoid exacerbating an already fragile cost-of-living crisis. Prioritizing financial education at a school level is one approach, given that 50% of Gen Z are BNPL users. Not to mention starter bank accounts, debit and credit cards, and investing programs for Gen Alpha are increasingly popular. Turning the onus of accessibility and transparency on banks ensures that customers receive tailored, personal support and counsel on their finances, which in turn boosts financial literacy.

BNPL providers must also ensure their collection process engages with customers navigating through financial hardship from a place of empathy. They can do this through data-driven segmentation and gathering insights from data, technology, and AI to align with BNPL users' specific communication preferences and chosen payment methods.

Switch on gamification

Aside from conventional methods of recourse, banks could employ gamification in the form of credit comparison tools and in-app rewards to encourage better money management. This can help customers reduce debt and begin to improve credit ratings, which in turn can provide access to appropriate credit products, potentially including BNPL.

With the rising prominence of neobanks like Revolut and Monzo, engaging gamification is a logical next step in helping consumers understand their finances better. Not only would this engage younger consumers, typically digital-native and more averse to traditional credit, but it would increase financial literacy and improve financial health across the board. Striking a balance can ensure that apps remain fun and engaging without undermining the provider's authority.

BNPL providers, such as Klarna and Clearpay, will remain an ubiquitous presence at the checkout page, from online shopping sites to food delivery apps. Short-term lending like BNPL has exposed consumers to quick and easy credit by removing the barrier of upfront payments and offering instant gratification. Consumers may find BNPL schemes particularly appealing as they tackle rising costs of living, but there is no doubt that it increases individual risk as they borrow beyond their means without sufficient financial advice and regulation.

The article first appeared in FinTech magazine. It was authored by Melba Montague, Head of Banking and Capital Markets for Genpact.

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