Leverage a product design sprint
We use a series of interactive exercises or workshops over a five-day period to take a product, service, or feature from initial design idea through prototyping and user testing. The process orients the entire team around a design and a vision, and can be useful for both new and existing initiatives.
A product-design sprint should include four to eight decision makers across key functions, such as business, product, technology, designers, operations, and UX. This helps break down silos and ensure that solutions incorporate relevant perspectives across the business. We see many experience initiatives fail because teams are imbalanced and there is a singular perspective. For example, a new banking app might encompass next-generation features but fail to map to user needs.
Cross-functional participation provides balance and perspective – both critical to successful initiatives, particularly when entering new territory and innovating digital experiences. Start by generating a common understanding of the business opportunity for the sprint during the customer-centered digital strategy phase. Agree on how you define success and how you will measure it. Next, generate ideas to address the challenge and define a minimal viable product. Build a prototype to test with existing or potential users, and continually solicit and embed feedback for ongoing improvement.