Digital health to the rescue
Investments in digital healthcare, however, are growing in response to these problems. “There's a huge level of investment around data and analytics for healthcare," McLaren says, a strong indicator that the future of healthcare is migrating online.
Furthermore, a shortage of medical workers has encouraged the “use of digital health platforms and tools to rise to the top," Alister says. Health providers are looking for ways to manage patient load and paperwork to spot every potential health risk. Analytics and other digital tools such as artificial intelligence and machine learning can pick up the slack, helping to prevent both chronic and acute conditions.
Genpact, for example, is using such tools to build models and algorithms that optimize health workers' time with patients. Private Health Management, a provider of care management and health risk advisory services, is growing rapidly and needs to focus researchers' and clinicians' time on the tasks with the highest value to its clients' care experience and health outcomes. Together with Genpact, the company's developing a system to manage its digital workflows, creating seamless experiences for their employees and enabling greater collaboration when delivering care to clients. For Private Health Management, digital technology will allow each team member to be even more focused on patient care and do more of what they do best. “We're aggregating this data and creating capacity and utilization models so Private Health Management clients have the best support from integrated team of researchers, clinicians, and care coordinators," Kleinman says.
Of course, there will always be some people who simply won't go to the doctor. Genpact helps its clients use analytics and AI to target those who are most likely to change that behavior. How many times a person has logged into a certain healthcare app, for example, may determine whether they'll respond to messages from their physicians and schedule future appointments.