A robust data strategy is of paramount importance to all organizations, regardless of size, sector, or industry.
When establishing a data-first approach, always begin by considering the result you aim to achieve. Then, think of ways data will help bring you closer to your customers and empower your employees to make the right choices.
Activating data insights across the organization will help your business adapt and adjust to any situation. So, focus on tailoring your approach to help your customers and employees succeed. This effort will also help you evidence the return on your investment to the wider business.
Creating a framework for always-on analysis is not a one-time engagement, nor does it involve only your analytics team. As you start to learn and adjust your KPIs, you need to revisit your strategy, ensure you update your digital channels, and deliver the optimal customer experience.