3. Harness the power of the cloud
There's another piece of the data-driven transformation puzzle to consider: the cloud.
Cloud technology allows enterprises to gather and analyze data from multiple internal and external sources. Then, business leaders can efficiently collate, cleanse, and explore vast amounts of reliable data to make more informed decisions.
Just think of how the homepages of Netflix, Amazon, and Spotify use data-driven insights to adjust recommendations daily based on users' preferences. Many customers don't even realize cloud technology is part of the process. All they care about is the experience.
This data-driven approach to transformation can create memorable experiences for customers. But it begins with employees. Employees must be equipped to harness the power of data and analytics in the cloud. With quick access to meaningful insights, they can deliver the exceptional service customers expect.