Experience specialist Annicka Campbell-Dollaghan tells us how data-driven insights are bringing Envision Racing closer to its fans and improving their sporting experience
Annicka Campbell-Dollaghan is passionate about how technology is shaping human behavior, experience, and culture. With a background in anthropology and marketing, Annicka leads the research practice at Rightpoint, a Genpact company, developing new and interesting ways to highlight human insights that accelerate our clients' digital transformation journey.
When asked what excites her about her role, she says, "I love working with data scientists and engineers to pair data insights with human insights." Through Genpact's partnership with Formula E team Envision Racing, Annicka has put her passion for new data approaches to work. And getting to watch Formula E races as part of her job is a dream.