Collaborating on strength
Improving resilience requires a proven, focused approach. We recommend running a design-thinking workshop as the first step towards adopting these five initiatives to draw expert insights from critical stakeholders representing various parts of the organization.
In the first stage of a workshop, line-of-business experts collaborate to discover the state of readiness for change, including available data sources. In the second stage, the problems and remedies are synthesized and prioritized, and the most feasible problems progress to a co-innovation workshop. At this step a broader group of stakeholders provide their input.
Typically, about eight weeks into the process, the workshop team shifts focus to minimum viable products (MVP) to address the initial problem definition. Successful MVPs proceed to the pilot stage. Once the group prioritizes projects by feasibility, complexity, and resources requirements, the workshop process can roll out pilot projects less than four months from problem definition. These pilots introduce re-engineered processes, redefined workflows, new risk controls frameworks, infrastructure upgrades, intelligent automations, and machine-learning-infused analytics.
Media companies that have focused on building resilience in all five areas have enjoyed early benefits. These include an improved ability to cultivate subscriptions and diminish the impact of piracy, enhanced audience measurement, and rapid adjustments to ever-changing consumer expectations. In advertising, the low-hanging fruit include greater compliance, improved omnichannel reach, quicker responses to changing revenue streams and business models, and the ability to make sharper decisions at speed through augmented intelligence.