See agentic AI orchestrate a trade promotion, end to end.
An AI-powered orchestration layer for trade promotions – built on ServiceNow, delivered by Genpact
Trade Promotion Orchestration Suite (TPOS) is designed to help consumer packaged goods (CPG) companies replace fragmented, manual work with an AI-powered orchestration layer on ServiceNow – so sales, finance, and trade operations can plan, execute, and settle promotions with more confidence.
Pricing discrepancies and poor exception management can quietly drain your bottom line. TPOS helps close the gaps with built-in budget governance, validation guardrails, and leakage prevention.
Our solution is designed to help companies achieve up to
20%
reduction in revenue leakage across promotion cycles
Limited visibility into promotion ROI makes it hard to know what's working. TPOS gives you performance analytics and real-time insights so you can make better decisions, faster.
Gives sales, finance, and trade operations up to
40%
improvement in promotion ROI visibility
Fragmented handoffs between commercial development, customer account management, and retail partners slow everything down. TPOS connects your teams through structured collaboration and controlled system updates.
Reduced cross-functional handoff time by up to
35%
Inconsistent governance across markets creates compliance risks and unpredictable outcomes. TPOS enforces consistent rules, workflows, and approval processes – wherever your business operates.
Helping teams with up to
50%
improvement in governance model across markets
One place to manage it all
Right now, your trade promotion workflows probably live across a patchwork of systems, inboxes, and spreadsheets. That means missed approvals, duplicated efforts, and decisions made without the full picture.
TPOS changes that. It sits above your existing trade promotion management (TPM) and ERP stack – no costly rebuild required – and brings unified intake, data transformation, and workflow orchestration into a single, managed environment. Your teams get one place to track, manage, and act on promotions from start to finish.
Built on what ServiceNow already does well
TPOS isn't built from scratch. It's delivered as a specialized scoped application extending ServiceNow's Manufacturing Commercial Operations (MCO) application, reusing native capabilities your business may already have invested in – including the Commercial Operations data model, exception management, Performance Analytics, Now Assist intelligence, and integrations with retailer portals and ERP systems.
That means faster deployment, lower build effort, and a solution that's designed to grow with you.
Exception management that catches issues early
When a promotion is not managed efficiently, your team needs to catch it fast. TPOS includes structured exception management workflows that flag issues early, route them to the right people, and help prevent small discrepancies from becoming large revenue leaks.
And with retailer collaboration built in with out-of-the-box (OOB) integrations, your external partners stay in the loop – without the back-and-forth of email chains or ad hoc calls.
Governance and budget control, market by market
Rolling out promotions across multiple markets is complicated – different teams, different rules, different systems. TPOS applies consistent validation guardrails and budget governance across your entire operation, helping your business stay in control and aligned to internal governance standards wherever it operates.
Agentic intake and extraction
AI agents make it easy to inquire about pending promotions and exceptions in the extractions.
The agents on the chat provide easy access to information needed by a key account manager or sales team. The chat agents also give insight into the business in a natural conversational manner.