Commercial Analytics

Giving sales and marketing teams in life sciences the power of insight and prediction

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Giving sales and marketing teams the power of insight and prediction

With artificial intelligence (AI), data, and digital technologies, our commercial analytics solution gives life sciences companies accurate insights to enhance experiences and growth across the value chain.

Commercial analytics unlocks AI in healthcare to:

Overcome digital complexity
Simplify product strategies
Boost sales
Realize data and tech ROI

See how life sciences commercial analytics delivers transformation.

We integrate data and communications across channels to personalize customer journeys and deliver business growth.

Companies using our solution saw up to

increase in the impact of omnichannel activities compared to organic efforts

A data-driven approach to improve campaigns, monitor competitors, align tactics with patient needs, and enhance ROI.

Clients have benefited from up to

25%

increase in ROI on specific marketing channels

With deep patient insights, hone pricing strategies and cost savings to make treatments more accessible and improve outcomes.

Our solution has delivered up to

lower treatment abandonment rates and 10% higher patient adherence to treatments

AI-driven insights help sales teams refine strategies, prioritize prospects, and improve engagement and market success.

Companies using our solution saw up to

increase in prescription volume

Apply AI to sales and epidemiological data to enhance forecasting for early-stage assets, pipelines, launches, and brands.

Using our solution, customers saw forecasts that are up to

30%

faster

We analyze price points and elasticity to keep prices and contracts competitive and prevent revenue leakage.

Our solution has delivered up to

25%

increase in ROI on specific marketing channels

Boosting omnichannel performance with AI

A major EU pharmaceutical firm wanted to identify the right ways to assess its omnichannel marketing orchestration. We helped surface deep insights using data processing, machine learning models, and the right key performance indicators. Our approach created a threefold increase in the impact of omnichannel activity compared to organic efforts. In addition, the automated system sent quarterly insights across brands, enabling improved decision-making.

Automating intelligence reporting process using gen AI

To generate intelligence reports, a major pharmaceutical company had a manual process for collating data from various online sources. We used gen AI to create an automated intelligence report with automated alerts and emails. Our solution was user-friendly and consisted of automatic data crawling and curation, summary creation, categorization, and prioritization.

Standardizing incentive processes leads to significant cost savings

We helped a global eye care company standardize its incentive compensation process by implementing a digital platform, streamlining rules, and automating data processes. This cut the process costs by up to 50%.

Real value for our clients

We surface life science intelligence to help businesses deliver life-changing solutions to patients.

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