Trade Promotion Management Process | Genpact

Trade promotions management

High-impact campaigns and improved ROI from trade promotions

trade promotions management

Optimize trade promotions

We use smart processes, advanced analytics, and digital technologies to automate, optimize, and run the end-to-end trade promotion management process.

Our trade promotions payments solution is a comprehensive, post-campaign payment management solution that facilitates pay-for-promotion. It enables an integrated view of the trade pay ecosystem in addition to its reporting capabilities and ensures transparency across the value chain.

We help organizations design and run their trade promotions operations. Our trade promotions management services include change management, program and project management, consumer training, software implementation, customer staffing, and profiling advice. Our process capabilities include process evaluation, controls, and metrics-based reporting.

Our impact

Tout an intelligent new trade promotions system for a cpg giant

Harnessing AI to make trade promotions contracting and invoicing painless

Read how a CPG giant increased productivity, grew margins, and gained actionable insights.
READ THE CASE STUDY

Our solutions

Our trade promotions solutions ensure more accurate payments and lighten the load of running campaigns.

Trade promotions payments

A comprehensive, post-campaign payment management solution that facilitates pay-for-promotion. It enables an integrated view of the trade pay ecosystem and ensures transparency across the value chain.

Trade promotions services

We help organizations design and run trade promotions. This includes program and project management, customer training, software implementation, customer staffing, profiling advice, and reporting.