Trade promotions management
High-impact campaigns and improved ROI from trade promotions
Optimize trade promotions
We use smart processes, advanced analytics, and digital technologies to automate, optimize, and run the end-to-end trade promotion management process.
Our trade promotions payments solution is a comprehensive, post-campaign payment management solution that facilitates pay-for-promotion. It enables an integrated view of the trade pay ecosystem in addition to its reporting capabilities and ensures transparency across the value chain.
We help organizations design and run their trade promotions operations. Our trade promotions management services include change management, program and project management, consumer training, software implementation, customer staffing, and profiling advice. Our process capabilities include process evaluation, controls, and metrics-based reporting.
Our impact
Harnessing AI to make trade promotions contracting and invoicing painless
Our solutions
Genpact Contract Assistant
AI that automatically matches contracts to invoices. It saves handling time, increases productivity and accuracy, and enables scale.
Trade promotions payments
A comprehensive, post-campaign payment management solution that facilitates pay-for-promotion. It enables an integrated view of the trade pay ecosystem and ensures transparency across the value chain.
Trade promotions services
We help organizations design and run trade promotions. This includes program and project management, customer training, software implementation, customer staffing, profiling advice, and reporting.
5%
increase in ROI from promotional spend
>15%
improved control of retail deductions
30%
reduction in overall cost of ownership
- Growth
Integrating plan-to-cash in consumer goods
Trade promotion plans must navigate the changes driven by COVID-19 to avoid wasted promotional spend and protect and grow future revenues.
