Uncover actionable campaign insights and maximize ROI with intelligent trade promotions
It can be challenging for consumer packaged goods (CPG) companies to manage complex trade promotion arrangements, leading to suboptimal campaigns.
At Genpact, we blend our operational know-how with smart processes, advanced analytics, and AI to automate, optimize, and run end-to-end trade promotion management processes for CPG companies.
It's all about making your trade promotions work better.
The three pillars of optimized trade promotions
Payments: Our post-campaign payment management solution can manage pay for promotion and provide an integrated view of the trade pay ecosystem for greater transparency
Services: We can support you with program and project management, customer training, software implementation, customer staffing, profiling advice, and reporting
Cora OrderAssist: Our digital order management system uses AI to allocate products more effectively, including those in trade promotions
Helping a beverage company manage trade spend effectively
The company faced challenges with product promotions and predicting results.
We partnered with the company to implement a:
A contract database
Calendar-based planning templates
Prescriptive and econometrics-driven scenario planning for price pack architecture and promotions
Custom statistical forecasting models
Integrated reporting dashboards for post-event analysis
With the power of Genpact Cora and Contract Assistant behind it, the company reported a $2.7 million reduction in trade spend.
Case Study: Building a trade promotion CoE for a consumer goods company
The company wanted its sales team to focus on more strategic sales activities, so we worked together to build a CoE-driven operating model for trade promotions.
With our proprietary workflow and automation expertise, we transformed trade activities, eliminated unnecessary tasks, and improved process standardization, consolidation, and collaboration.
Our trade promotion management solution and services helped unlock the insights needed to drive more profitable promotions and revenue growth.
