Position technology that informs the retailer and delights the customer
To capture shopping patterns – to reveal how customers browse and how long they spend in each aisle – we recommended an Indoor Positioning System (IPS) and Beacon technologies solution. The bonus: Using the same tools, retailers could make personalized in-store offers by simply accessing a database of information about the shopper’s previous buying patterns and habits.
Shoppers download an app and use it to create a shopping list before they visit the store. Retailers place beacons throughout their space, ensuring little lag time in transmission signals. They then promote a mobile app for shoppers where they can add items to a shopping-cart as they would for online shopping—all before visiting the store. When they enter, an uploaded floor map integrates with their app to provide a diagram of the full store layout, with items on their shopping lists pinpointed. Using signal fingerprinting data, the app calculates the shopper’s whereabouts and shows them the shortest route to get to each of the items on their list. The app also offers custom deals both before and during the customer’s visit.