Accelerate the pace and impact of digital in consumer goods & retailing
A study by Harvard Business Review Analytic Services in association with the Genpact Research Institute
How are 20% of consumer goods and retail organizations making digital work?
While consumer goods and retail organizations work to increase customer value and reduce costs, many are looking to digital for solutions. This study asked 682 people across industries, including 51 from consumer goods and retail, to rate the impact of digital technologies on their organizations. With a vast majority of respondents indicating that they have yet to unlock digital’s full power, it is clear that firms need to find ways to overcome the barriers they face.