Case Study

Design thinking for enterprise transformation

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A digital reimagination case study

Design thinking is a problem solving approach that focuses on people and their emotional responses. It helps identify what matters to people, both outside and inside of the organization. Although traditionally used in consumer facing design, its ability to look beyond functional needs—and unearth customers’ emotions and other sources of value often missed by other transformation methods—has led it to gain increasing favor among those tasked with managing enterprise transformation.

​Design thinking for enterprise transformation​

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