Salesforce in action
It can be difficult to imagine what a Salesforce transformation looks like. So let me share some examples.
Outdated processes at an asset-based lender caused employee and client frustration to run high. After exploring the root cause of problematic processes, Genpact developed a new digital lending platform using Salesforce that incorporated the best of our business, industry, and technology expertise. Today, key lending operations are fully automated. This means clients get a faster response, and employees are empowered to focus on other tasks. In fact, lending cycle times have been cut by 40%, and the company has experienced 150% growth since launching our solution.
In another example, an online payments company didn't have enough marketing resources to reach its ambitious growth goals. Working with Genpact, the company deployed Salesforce Pardot and Marketing Cloud. Now, most sales and marketing processes – from lead generation to close – are fully automated. This allows sales and marketing employees to focus on customer interactions that require a human touch while keeping costs low and productivity high. Plus, our data and analytics expertise are helping the company uncover invaluable customer insights from its Salesforce data.