In the new world of non-bank challengers, customer experience (CX) is a key differentiator for commercial banks, and artificial intelligence (AI) can help to achieve it. Leading commercial banks are prioritizing CX and AI and moving toward a platform strategy. That’s what findings from our global research study tell us.
Our new report will help you understand how your bank should respond to the shifting competitive landscape.
Download the report to learn more about:
- Whether fintechs are friend or foe
- Commercial banking trends, such as unbundling and banking as a platform
- Customer experience as a differentiator
- The role of AI in banking
- Customer journey mapping across products