- Case study
A leading manufacturer future-proofs by investing in digital commerce
See how Madico geared up for growth with a new e-commerce site
Who we worked with
Madico is one of the world's leading manufacturers of window film, coating, metalizing, and laminate solutions. Their products can be found across a wide range of industries, such as automotive, healthcare, architecture, and even aerospace
How we helped
Rightpoint, a Genpact company, partnered with Madico to create an end-to-end digital catalog experience that puts customers first
What the company wanted
The company wanted to invest in digital commerce to expand its reach, starting with the development and launch of a new e-commerce site
What the company got
Employees have the flexibility to create, display, and manage product and pricing content and analyze customer behavior. It appeals to customers too – the site has seen 300% user growth since its launch
Challenge
Connecting with new and existing customers online
Madico was looking to invest in digital commerce to expand its reach and help its sales teams focus on new market development. This digital commerce strategy began with the development of a new e-commerce site.
The company wanted to increase the average order value using an e-commerce site that supports upselling and cross-selling. In addition, it needed the ability to offer targeted discounts and reduce the manpower required to take manual orders over the phone.
Solution
An end-to-end e-commerce experience
Built on the cloud, Madico partnered with Rightpoint, a Genpact company, to develop a bespoke and customizable e-commerce site.
Only Madico customers have access to the site, which features a comprehensive display of product information. The end-to-end catalog experience prioritizes installer and dealer pricing within Madico's modern branding. Plus, Madico employees can easily create and maintain content throughout the site.
Impact
Better for customers and better for business
The site is accessible to customers 24/7, allowing them to order film, tools, and accessories. B2B purchasers are adopting the platform, and B2C customers can access content that supports the self-service installation of window film and smartphone glass protection.
Built with advanced tracking and analytics, the site gives Madico employees insights into advanced e-commerce tracking throughout the entire shopping funnel.
The result is an e-commerce site that is better for customers and better for business. And the adoption rates speak for themselves – since its launch, the site has seen a 300% increase in users.
Learn more about how Rightpoint, a Genpact company, transforms customer and employee experiences.
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