Getting connected with cloud
Rightpoint realized that many of the features SalonCentric used to deliver an outstanding experience on its consumer website and at retail locations could also serve its network of distributors. In fact, SalonCentric could use Magento Commerce Cloud to apply them in a business-to-business context.
Without delay, Rightpoint implemented a new e-commerce solution that could support up to 200 unique storefronts for its distributors. Magento's stored payment functionality helped with billing and expedited the checkout process, while offline order history, products, inventory, and customer information will automatically update.
Overall UX improvements included:
- The ability for distributors to pick up products in-store
- Special account permissions for sales reps
- Tools for site administrators to target distributors with relevant products and promotions
- A multimedia content management system with video capabilities
- Product customization functionality