Generating Consumer Goods Impact
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Consumer goods - analytics, marketing and management

The consumer goods industry is facing significant pressures on margins with slow growth in mature markets, a changing retail landscape, evolving consumer preferences, proliferation of channels, and intensifying competition. This in turn, is driving consumer goods executives to look for cost-cutting opportunities, enhanced operations, and greater business intelligence, all supported by robust technology.

Genpact works with more than 30 consumer goods enterprises delivering close to US$500 million in annual business impact across range of a client-focused services, including trade promotions, order management, master data management, supply chain management, finance and accounting, business process transformation, and domain-specific analytics.

We make consumer goods operations intelligent by designing, transforming, and running their processes through advanced operating models that harness technology and analytics through appropriate organizational design, focused to where they can deliver the most impact. The result is Intelligent OperationsSM.

Our solutions include:

Trade promotions management

Comprehensive trade promotion optimization and management services, including advisory and research, promotion management, fund management, settlements, claims and deduction resolution, forecasting and modeling, and post-event evaluation.

Order management

Order management business process management services, order management automation, visualization and supply chain control tower, order management analytics, and customer experience solutions.

Master data management

MDM consulting, process re-engineering and target model redesign, along with proven data governance and stewardship. We implement best-fit technologies in product information management, multi-domain MDM, and data integration and ensure master data quality through data profiling, cleansing, enrichment, and data migration services.

Multi-channel customer experience

Acquisition and sales, call quality optimization, contact center analytics, customer care and product support

Supply chain management

We help our clients optimize their inventories through comprehensive demand forecasting and detailed attention to correct lead times and order policies. Through analysis and negotiation, we help clients cut the cost of outsourced materials, and ensure that contracted savings are fully realized through tighter compliance and controls.

Finance and Accounting (F&A)

Our Finance and Accounting services include Accounts Payable, General Accounting, Accounting, Closing & Reporting (ACR), Treasury, Tax Services, Financial Planning & Analysis, and F&A Systems of Engagement.

Data-to-Action AnalyticsSM

Research content and presentation services, marketing sales and services analytics, information science analytics, risk analytics and finance and accounting analytics, with offerings such as supply chain analytics customized for the consumer goods industry.


We leverage technology such as cloud based software as a service (SaaS), process driven solutions including mobile and advanced visualization, IT services, end user computing support and remote infrastructure management to ensure that business process operations run effectively and efficiently.

Our Smart Enterprise Processes (SEPSM) proprietary framework helps companies reimagine how they operate by integrating effective Systems of EngagementTM, core IT, and Data-to-Action AnalyticsSM, and drive tangible business outcomes.

  • A Fortune 500 Consumer Goods company generated US$59 million in business impact by designing, transforming, and running an integrated supply chain center
  • A global beverages company realized US$60 million incremental cash flow and US$4 million in EBIT annually by standardizing their entire source to pay process assessment and reengineering
  • A Fortune 500 food and beverage saved US$35 million by enabling a more effective Source to Pay organization along with standardized processes and technology optimization
  • A global beverage leader enhanced revenue by US$32 million and reduced working capital needs by US$40 million, by streamlining their business support services through a blend of on-shore and regional shared services and redefining the target operating model