The consumer goods industry is unique in its dependence on retail delivery channels to reach the end-consumer. Effective management of these channels and accurate business forecasting practices are critical for any enterprise in this industry.
Our solutions help our clients in an intensely competitive and high speed consumer goods industry. Our Six Sigma-driven, industry-specific analytics provide an intelligent understanding of customer behavior helping companies drive new product development with confidence. Our deep understanding of consumer needs allows us to innovate and deliver highly targeted offerings and enhance customer satisfaction. Our predictive models and deep knowledge of supply chain management remove guesswork and costs arising from excess inventory and inefficient procurement.
We adjust swiftly to changing business environments and deliver accurate forecasts allowing our global clients to understand and penetrate new markets with confidence and ease.
Our teams of professionals have been serving the world’s top brands in consumer goods and retail industry for more than 10 years. It is our ability to drive greater efficiency and effectiveness into the value chain from end-to-end, driving down costs while increasing customer loyalty and maintaining growth even in tough economic times, which allows our clients to become ‘intelligent business enterprises’.
Today, Genpact works with over 30 consumer goods companies delivering a wide range of services including Enterprise Business Process Optimization, Process Re-engineering, Marketing Analytics, Trade Promotion Optimization, Trade Promotion Management, Social Media Services, Master Data Management, Finance & Accounting, Supply Chain Management et al. enabling our clients to achieve their business transformation goals.
Genpact contributes to the success of intelligent enterprises by making processes work smarter and enabling more informed business decisions. Acting as an extension of your organization, we optimize your operational performance through the right mix of process, analytics and technology enabling you to achieve your business transformation goals.
Expanding on the expertise gained through our Lean Six Sigma heritage, Genpact has developed the science behind improved operational effectiveness, helping you chart a course to greater process accuracy and overall improved outcomes. We call this Smart Enterprise Processes (SEPSM).
SEPSM is an uncompromisingly logical yet unique methodology that employs granular data analysis, ultra-sophisticated diagnostics and cross-functional benchmarks to maximize process effectiveness and achieve:
- Tighter controls resulting in stringent regulatory compliance
- Faster time to market, creating stronger revenues
- Improved capacity and productivity to better cost management
In today’s digital world, data and information are the backbone of any consumer goods organization, but interpreting that data requires the right people and processes. Through Smart Decision Solutions, consumer goods enterprises can intelligently interpret the large amounts of data they have access to and make better decisions about their business practices, resulting in stronger governance and regulatory compliance. Our analytics and re-engineering professionals give you a view of where the market is going and then align process performance to more effectively target new markets, promote new drugs and improve compliance.
Genpact believes that technology is the enabler, not the driver, of great processes and provides smart applications and solutions based on your business needs.
We are the leading provider of both Global Service Desk and Remote Infrastructure Management solutions. Our IT solutions provide a quality framework delivered through GxP (Good Manufacturing or Quality Practices) and include:
- Product distribution (Oracle/SAP)
- Accounting and controllership (Oracle/SAP)
- Process testing and guidelines
- Shared service business process implementation
From helping clients ensure “smart” decisions based on accurate & timely market information to optimizing the supply chain for higher gross margins, Genpact’s consumer goods intelligent solutions address every facet of a demanding industry.
Finance and Accounting (F&A)
We have built the world’s largest pool of F&A professionals, including Order-To-Cash (OTC) specialists serving consumer goods clients around the world. Our proprietary OTC tools drive up to 20–30% additional productivity and 15–25% reduction in Days Sales Outstanding (DSO). Clients benefit from our best practices developed across industries that help derive maximum benefit from early payments, ensure supplier discounts are utilized, seize opportunities for savings in the cost of compliance, and drive down costs in billing and collections while increasing their effectiveness.
Supply Chain Management
We are market leaders in supply chain management, with over 12 years of experience and thousands of supply chain and procurement professionals managing over $2 billion in inventory and forecasting for over 500,000 SKUs annually. We help our clients optimize their inventories through efficient and comprehensive demand forecasting and detailed attention to ensuring correct lead times and order policies. Through analysis and negotiation, we help clients cut the cost of outsourced parts, and ensure that contracted savings are fully realized through tighter compliance and controls.
Trade Promotion Optimization/Trade Promotion Management
For decades, consumer goods companies and retailers have deployed trade spending principles to drive improved product vitality, optimizing old practices of buying down price, delivering features and displays and trying to get the assortment right. These practices continue to chew up a very significant chunk of the consumer goods marketer's budget, ranging from 50% to 60% of spend levels. Our Trade Promotion Optimization and Trade Promotion Management solutions enable consumer goods companies to achieve better management, allocation and optimization of investments in trade promotions across brands and accounts.
Genpact provides comprehensive Trade Promotion Optimization/Trade Promotion Management services including Advisory & Research, Promotion Management, Fund Management, Settlements, Claims and Deduction Resolution, Forecasting & Modeling and Post Event Evaluation.
Social Media Services
Today, consumers are beginning to, in a very real sense, own your brands and participate in their creation. Social media, because of its immediacy and the fact that it taps a global audience, is a powerful research tool capable of generating actionable insights in time to seize opportunities.
Genpact provides comprehensive social media services to consumer goods companies including Social Media Monitoring, Negativity Alerts, Brand Tracking, Consumer Need States and Consumer Segmentation.
Our marketing analytics solution provides powerful insights and forecasting specifically designed for consumer goods industry. We help them better understand consumer behavior, develop marketing strategies, forecast market trends and effectively allocate marketing dollars and successfully enter new markets. Our portfolio of marketing analytics services includes Consumer Analytics, Social Media Analytics, Brand Analytics, Marketing ROI Analytics, Campaign Management et al.
The complexity of the consumer goods industry demands technology that can keep up. Genpact IT solutions strive to eliminate support issues, driving down costs by leveraging our strong IT practice of professionals, who provide ERP, custom development, Application Maintenance Services, Testing, Data Warehousing, Remote Infrastructure Management, and Global Service Desk services. All this is delivered in multiple languages across our global delivery locations.
Genpact is a leader in Business Process Optimization with almost 4,000 successful transitions to its credit. Creating Shared Service Centers, both onshore and offshore, and by making our team part of your team, working side by side within your corporate culture to achieve your corporate goals – reaps rich benefits in lowered costs and increased service effectiveness.
Genpact, in partnership with Consumer Goods Technology, is hosting a live webinar on “The evolution of trade promotion management and how to rethink the solution”.
Tuesday, November 26, 2013 | 2:00 p.m. EST | 1 Hour
Visit here for more information