Genpact’s consumer goods solutions address multiple critical facets, from helping clients ensure that they make smart decisions based on accurate and timely market information to optimizing the supply chain for higher gross margins.
Finance and Accounting (F&A)
We have built the world’s strongest finance-related process expertise as well as the largest pool of F&A professionals, including Order-To-Cash (OTC) specialists serving consumer goods clients around the world. Our proprietary OTC tools drive up to 30% increased productivity and 15–25% reductions in days sales outstanding (DSO). Clients benefit from practices developed across industries and help derive the maximum benefit from early payments, ensure supplier discounts are utilized, seize opportunities for saving on the cost of compliance, and drive down costs in billing and collections while increasing their effectiveness.
Supply Chain Management
We are leaders in supply chain management, with over 12 years of experience and thousands of supply chain and procurement professionals managing over US$2 billion in inventory and forecasting for over 500,000 SKUs annually. We help our clients optimize their inventories through efficient and comprehensive demand forecasting and detailed attention to correct lead times and order policies. Through analysis and negotiation, we help clients cut the cost of outsourced parts, and ensure that contracted savings are fully realized through tighter compliance and controls.
Trade promotion optimization and management
For decades, consumer goods companies and retailers have deployed trade spending principles to drive improved product vitality, optimize old practices of buying down price, deliver features and displays, and deliver the right assortments. These practices continue to consume a very significant part of the consumer goods marketer's budget - ranging from 50% to 60% of spend levels. Our trade promotion optimization and trade promotion management solutions enable consumer goods companies to achieve better management, allocation, and optimization of investments in trade promotions, across brands and accounts.
Genpact provides comprehensive trade promotion optimization and management services, including advisory and research, promotion management, fund management, settlements, claims and deduction resolution, forecasting and modeling, and post-event evaluation.
Social Media Services
Today, consumers are beginning to own your brands and participate in their creation in a very real sense. Social media, because of its immediacy and the fact that it taps into a global audience, is a powerful research tool capable of generating actionable insights in time to seize opportunities.
Genpact provides comprehensive social media services to consumer goods companies, including social media monitoring, negativity alerts, brand tracking, consumer need states, and consumer segmentation.
Our marketing analytics solution provides powerful insights and forecasting that is specifically designed for the consumer goods industry. We help companies in the industry better understand consumer behavior, develop marketing strategies, forecast market trends, effectively allocate marketing dollars, and successfully enter new markets. Our portfolio of marketing analytics services includes consumer analytics, social media analytics, brand analytics, marketing ROI analytics, and campaign management et al.
The complexity of the consumer goods industry makes it necessary to employ technology that can keep up. Genpact IT solutions strive to eliminate support issues, driving down costs by leveraging the strong IT practices of our professionals, who provide ERP, custom development, application maintenance services, testing, data warehousing, remote infrastructure management, and global service desk services. All of these services are delivered in multiple languages across our global delivery locations.
Genpact is a leader in business process optimization, with almost 4,000 successful transformation projects to its credit. We reap rich benefits and increased service effectiveness while lowering costs by creating shared service centers, both onshore and offshore, and making our team part of your team, working side by side within your corporate culture to achieve your company goals.
Genpact contributes to the success of intelligent enterprises by making processes smarter and enabling more informed business decisions. Acting as an extension of client organizations, we optimize their operational performance through the right mix of process, analytics, and technology, enabling you to achieve your business transformation goals.
By expanding on the expertise gained through our Lean Six Sigma heritage, Genpact has developed the science behind improved operational effectiveness, helping you chart a course to greater process accuracy and overall improved outcomes. We call this Smart Enterprise Processes (SEPSM).
SEPSM is an uncompromisingly logical yet unique methodology that employs granular data analysis, ultra-sophisticated diagnostics, and cross-functional benchmarks to maximize process effectiveness and achieve:
- Tighter controls resulting in stringent regulatory compliance
- Faster time to market, creating stronger revenues
- Improved capacity and productivity, leading to better cost management
Through Smart Decision Solutions, consumer goods enterprises can intelligently interpret the large amounts of data that they have access to, and make better decisions about their business practices, resulting in stronger governance and regulatory compliance. Our analytics and reengineering professionals give you a view of where the market is going, and then align process performance to more effectively target new markets, promote new products, and improve compliance.
Genpact believes that technology is a key enabler of great processes. Our IT solutions provide a quality framework delivered through GxP (good manufacturing and quality practices) and include:
- Product distribution (Oracle/SAP)
- Accounting and controllership (Oracle/SAP)
- Process testing and guidelines
- Shared service business process implementation