The consumer goods industry is unique in its dependence on retail delivery channels to reach the end consumer. Effective management of these channels and accurate business forecasting practices is critical for any enterprise in this industry.
Our solutions help our clients in an intensely competitive and high speed consumer goods industry. Our Six Sigma-driven, industry-specific analytics provide an intelligent understanding of customer behavior, driving new product development with confidence. Our deep understanding of the consumer’s needs allows us to innovate and deliver highly targeted offerings and enhance customer satisfaction. Our predictive models and deep knowledge of supply chain management remove guesswork and costs arising from excess inventory and inefficient procurement.
We adjust swiftly to changing business environments and delivers accurate forecasts allowing our global clients to understand and penetrate new markets with confidence and ease.
Our team of professionals have been serving the world’s top brands in consumer goods and retail industry for more than 10 years. It is our ability to drive greater efficiency and effectiveness into the value chain from end-to-end driving down costs while increasing customer loyalty and maintaining growth even in tough economic times that allows our clients to become intelligent business enterprises.
Founded on science, our consumer goods solutions leverage the power of our proprietary Smart Enterprise Processes (SEPSM) framework to improve the accuracy of forecasting as well as the effectiveness of daily operations. Six Sigma is engrained in our culture; SEPSM takes it to a new level. A combination of analytics, technology, and re-engineering, coupled with Genpact’s global onshore and offshore service delivery capabilities and broad consumer goods expertise, it provides deep insight into operations and drives measurable improvement. By focusing on business outcomes, our solution achieves lower costs, increased cash flow, and revenue growth derived from more tightly focused marketing, higher customer satisfaction, and better returns on operational spend.
We are confident in our ability to produce significant business impact that we offer performance-based business models that lower costs while driving year-over-year improvement and growth.
From helping clients ensure “smart” decisions based on accurate, timely market information to optimizing the supply chain for higher gross margins, Genpact’s consumer goods intelligent solutions address every facet of a demanding industry.
Finance and Accounting (F&A)
We have built the world’s largest pool of F&A professionals, including Order-To-Cash (OTC) specialists serving consumer goods clients around the world. Our proprietary OTC tools drive up to 20–30% additional productivity and 15–25% reduction in Days Sales Outstanding (DSO). Clients benefit from our best practices developed across industries that help derive maximum benefit from early payments, ensure supplier discounts are utilized, seize opportunities for savings in the cost of compliance, and drive down costs in billing and collections while increasing their effectiveness.
Supply Chain Management
We are the market leaders in supply chain management, with over 12 years of experience and thousands of supply chain and procurement professionals managing over $2 billion in inventory and forecasting for over 500,000 SKUs annually. We help our clients optimize their inventories through efficient and comprehensive demand forecasting and detailed attention to ensuring correct lead times and order policies. Through analysis and negotiation, we help clients cut the cost of outsourced parts, and ensure that contracted savings are fully realized through tighter compliance and controls.
Sales and Marketing Smart Decision Solutions
We have the strongest sales and marketing analytics capability in the world, providing intelligent consumer goods and retail analytics to global clients. Our unique, on-demand analytics solution provides insights and forecasting specifically designed for consumer goods, achieving 88% accuracy in forecasting for a leading confectionery and beverage company. Smart Decision Solutions help managers move with confidence to build brands that attract new customers and capitalize in targeted and effective ways on the many new shopping channels available to modern consumers.
Genpact’s team of cross-skilled creative professionals serve over 40 global clients with content services that are increasingly difficult to manage in-house. This not only reduces training costs but also ensures consistency in brand messaging across platforms, locations, and languages.
The complexity of the consumer goods industry demands technology that can keep up. Genpact IT solutions strive to eliminate support issues, driving down costs by leveraging our strong IT practice of professionals, who provide ERP, Custom development, Application Maintenance Services, Testing, Data warehouse, Remote Infrastructure Management, and Global Service Desk services. All this is delivered in multiple languages across our global delivery locations.
Genpact is a leader in business process optimization, with almost 4,000 successful transitions. Creating Shared Service Centers, both onshore and offshore, and by making our team part of your team, working side by side within your corporate culture to achieve your corporate goals reaps rich benefits for our consumer goods clients in lowered costs and increased service effectiveness.
Genpact is attending 'Consumer Goods Sales & Marketing Summit 2013' happening in New York City
June 3-5, 2013, New York